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Creating effective ads

When we hear the term "classified ad", we think of those short and often cheesy looking ads at the back of a paper which can make great morning toilet reading!

Classified advertising
20. Jul 2020
1720 views
Creating effective ads

But moving forward to today's classified ads scene are quite different. In fact, classified ads are found in many different mediums besides print in the newspapers and are more in the form of;

  • Social media
  • Online advertising sites/Marketplaces
  • Website banners
  • Mobile apps

Classified ads make one of the most biggest ways to advertise and sell, from old unwanted items to exotic cars and even houses. Usually everyone finds these ads reliable, as long as they are written effectively and attract the right attention of an audience. Even if you can get your audience to contact you after reading the ad, you can consider it a successful venture, just how you covert this inquiry into a sale is your call. The purpose of your ad should be to create that opportunity to find a potential buyer. Lets take a look.

Target Audience



Placing your ad in a right publication that reaches your target audience is extremely important as categorising your items for sale in the right sections in any print or electronic format can determine a sale. For instance you may have accommodation to rent, placing an ad in the property section is a fantastic start, as this is were most searches would be made for an audience seeking rentals.

Attract the Attention

Any good classified ad is written to attract the attention of its target audience. So, you have to start your ad with a catchy line or phrase. Go through the ads in the classified section to see the kind that appeal to you. Ideally, these are the ones that you should be referring to, to write your own ad. If an ad has appealed to you, it is likely to have been effective in its purpose.

So, how do you attract the attention of your audience?

How about '1 DOUBLE BEDROOM FOR RENT, RECENTLY MODERNISED APARTMENT WITH GOOD TRANSPORT LINKS TO BRISTOL CITY CENTRE'. Sounds great!

So, we have our title notice the keywords used, this will help immensely for SEO and make your advert easy for potential customers to find. Now we need to accommodate it with a description, this should be informative short and sweet. Buyers in general do not want to read paragraphs upon paragraphs of creative writing - Think as if it was yourself looking at the ad and note the content you would want to see.

As the saying goes 'Pictures are worth a thousand words' which in effect with good content will make a perfect ad that is bound to generate interest.

By following just a few of these tips, we are sure you will have several responses coming in to your classified ads and will be able to generate a sale from them too.

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