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Selling advice

When we are sincere and honest communicating your item or service on localjohn.com, the more your classified ad will be seen as safe and trustworthy naturally increasing your chances of ad success rate. Here are some recommendations for you to be considered as a safe seller.

Classified advertising
28. Dec 2020
279 views
Selling advice

Provide lots of information on the posting form

Fill in the entire posting form so your ad contains as much detail as possible. Include good up to date photos is the key.

Images instantly make your ad appealing and stand out, uploading multiple good quality photos increases your chances of ad success. Photos that show clarity and authenticity are more important for buyers.

Provide a clear and accurate description of the item or service advertised

Incorporate your classified ad with a detailed description of your item or service on the posting form, specifying clearly and accurately your offer, being brief or illusive will lead to buyers treating your ad suspiciously which in effect could lead to being flagged as misclassified/spam.

Stick to the rules

Do not include content that violates our Terms and Posting Guidelines. If in doubt, please check before uploading your classified ad.

Be responsive

Keep an eye on all responses to your ad answering questions about your item or services as quickly as possible. Have additional images available in case a customer wishes to view additional photos and if you get asked the same question more than once, consider updating your ad description.

Proof of purchase/ownership

Where possible, ensure you have as much documentation available to prove authenticity of ownership.

Protect yourself

Here are some tips and guidelines on how you can protect yourself as a seller:


As nice as your item for sale may be, localjohn.com will not get in contact with you directly either through an email or telephone to buy it. If you receive an email claiming it's from us, please ignore as it is a scam. Please forward emails and notify us should you receive such requests.

Never call premium-rate telephone numbers in response to your ads

You may receive an email from an interested buyer asking you to call a premium rate telephone number, often starting with 0844, 0870 and 0871. Do not call – it is a scam to charge you money for a high-rate telephone call to a non-existent buyer.

Always wait for payments to clear

It is paramount to wait for a buyer's payment to have cleared in your account before handing over your goods.

Check counterfeit bank notes

If you are being paid in cash, make sure you check the notes are not counterfeit. Full information regarding counterfeit notes can be found on the Bank of England website.

Proof of posting

When posting an item, it is always good practice to ensure you obtain proof of posting and postal insurance.

PayPal – Seller protection scheme

If you are receiving money through PayPal, ensure you meet the requirements of its seller protection scheme.

Face-to-face is best

Meet the buyer face-to-face in a public place, accompanied by someone. This will allow them to inspect your offer before the purchase/exchange takes place.

Trust your instincts

If the buyer is eliciting fraudulent or illegal behaviour, trust your gut instincts and don't proceed, it is sometimes best just to walk away.

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Some helpful advice on how to create listings on localjohn.com
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